Benefits

• SingleFeed is a cost effective solution...

There's no reason to pay large channel management firms thousands of dollars for a black box solution with limited support. For a reasonable monthly fee, SingleFeed can help you succeed on the shopping engines.

• SingleFeed has no annual contract...

SingleFeed is a month to month service. There are no long term contracts.

• SingleFeed has no hidden customer service fees...

Many firms charge customer service fees by the hour or tack on expensive customer service packages (read the fine print). SingleFeed has a self-service option and a full-service option. If you like to do everything yourself, choose our Basic or Gold plans. You'll be able to review our growing knowledge base or submit a ticket to a real person about a SingleFeed problem. If you need more support, choose our Silver or Platinum plan. You'll have access not only to the web-based ticket support system and knowledge base, but also to a dedicated account manager (yes, someone you can call on the phone). Your account manager will help you with any SingleFeed problems you encounter as well as any issues on the shopping engines.

• SingleFeed focuses on Data Feed Optimization (DFO)...

There are many automated solutions that help merchants submit to the shopping engines. Be wary of these programs as technology alone doesn't ensure that your data feed is properly submitted to the shopping engines or contains optimized data which will lead to success.

SingleFeed is NOT about porting data from one place to many others. SingleFeed's goal is to deliver optimized data feeds.

Few firms talk about data feed optimization (DFO) and only SingleFeed was built with DFO in mind from the beginning. DFO starts with providing proper data to the shopping engines. In this way, the SingleFeed goes beyond just the basic shopping engine requirements as we have identified many optional fields that make a difference on the shopping engines and have made those fields required. Furthermore, SingleFeed has hundreds of rules that go way beyond the basic data feed specifications to ensure that your products are properly listed on the shopping engines. Because of this, many merchants see a performance boost just by switching to SingleFeed.

And that's just the start. SingleFeed's Silver and Platinum service plans include an hour of customized DFO advice to improve your results on the shopping engines. You can't just submit your data feed and forget it. Merchants who succeed on the shopping engines take the time to optimize their feeds.

To learn more about data feed optimization, check out LoveYourFeed.com .

• SingleFeed has great relationships with the shopping engines...

SingleFeed knows the shopping engines better than any other firm. Our Founder, Brian Smith, is the analyst for the shopping engine industry through the blog, ComparisonEngines.com . Our head of account management, Colin Murphy, helped form the account management group at Become.com. SingleFeed regularly communicates with each shopping engine partner about account issues, optimization opportunities, and upcoming features/enhancements. We make sure that every engine we partner with has a real account management team that can help our merchants and a real person we can get on the phone with if there are any problems.

• SingleFeed gets your feed up and running...

This might sound like an obvious point, but many data feed management firms suck in data and immediately spit it out to the shopping engines without conforming to the shopping engine specifications. Furthermore, getting set up on the shopping engines the first time can be difficult as the feed delivery process is easy to mess up. SingleFeed actually goes into your account and checks to make sure the feed has gone live after the first feed has been delivered.

• SingleFeed is a Google Product Search Partner...

SingleFeed was recognized as one of the first three Google Product Search Partners. While anyone can submit to Google Product Search, and there are many automated solutions, SingleFeed submits expert feeds with all required attributes, allowing your products to be better matched to relevant search queries.

• SingleFeed categorizes your products for you...

Each shopping engine not only has a unique data feed specification, but also has a unique taxonomy. If you sell a variety of products, the categorization process can take hours to do correctly. Most merchants end up submitting limited or incorrect categorization information and therefore their products get improperly categorized or end up in the miscellaneous category and never get found. SingleFeed works off of your site's categorization (a required SingleFeed attribute) and a Google Product Search field called 'Product Type' to properly categorize your products.

• SingleFeed sends out your feed every 24 hours...

Even if you don't update your product feed, some engines will give preference to fresher feeds. With SingleFeed, we automatically send your feed out to the shopping engines every 24hrs.

• SingleFeed supports the major shopping engines...

SingleFeed currently works with Google Product Search, Shopping.com, Shopzilla, PriceGrabber, NexTag, Yahoo! Shopping, Sortprice, Smarter.com, Become, Pronto, TheFind, buySAFE, Like.com and Shop.com. Submitting to these shopping engines will also get you listed on 'sister' sites like Calibex, Dealtime, Epinions, Yahoo! Tech, and Bizrate, as well as on hundreds of partner sites like MSN Shopping, AOL Shopping, USA Today, WashingtonPost.com, CamcorderInfo.com, Buy.com, etc.

• SingleFeed integrates with eCommerce Platforms/Shopping Carts...

SingleFeed is making it easier for merchants to upload product data to our system. We currently have a simple import solution for Yahoo! Merchant Solutions/Yahoo! Store, and will roll out many more of these 'modules' to help all merchants more easily create data feeds.

• SingleFeed offers a Centralized Reporting system...

With SingleFeed's reporting system, merchants can view clicks, conversions, and revenue by shopping engine with a click of the button. Merchants no longer have to log into 9 different reporting platforms to figure out performance metrics. SingleFeed is currently working on providing cost data information for all the shopping engines so merchants can quickly view SKU level ROI information.

• SingleFeed runs every data feed through our Optimization/Correction wizard...

SingleFeed runs every feed through our Optimization/Correction wizard as we don't just want to submit a data feed for a merchant, we want to submit a data feed in which 100% of the products will go live and those products will have the best chance to be ROI positive. SingleFeed's optimization/correction wizard checks your feed against hundreds of rules. It does everything from stripping out HTML to transforming 'Master Card' to 'MasterCard'. These might sound like minor fixes, but if you don't adhere to these details, your feed will be rejected by the shopping engines.